# UTM Generator: Tracking Parameters for Google Analytics
UTM parameters (Urchin Tracking Module) are text labels added to the end of a URL to track web traffic. Our generator simplifies creating trackable links for your digital marketing campaigns.# The 5 Pillars of a Trackable URL
- Campaign Source: Identifies the search engine, social network or traffic origin. Example: google, newsletter, facebook.
- Campaign Medium: Refers to the marketing channel. Example: cpc, email, social, banner, organic.
- Campaign Name: The specific name of your campaign. Example: summer_offer_2025, app_launch_v2.
- Campaign Term: For paid searches, the keywords you bid on. Example: buy_sports_shoes.
- Campaign Content: For A/B testing. Differentiates similar elements within a campaign. Example: header_v1, sidebar_v2.
# Best Practices for UTM Tagging
- Case consistency: Tools differentiate "Google", "GOOGLE" and "google". Always use lowercase to avoid duplicates.
- Avoid spaces: Spaces become %20. Use hyphens (-) or underscores (_) instead.
- Don't use on internal links: UTM tracking is exclusively for external traffic. On internal links, it breaks the session and ruins key metrics.
- Document your tags: Keep a record of all combinations you use to prevent inconsistencies.